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As ‘Occupy’ Protesters Promise New Strategies for 2012, Global Citizens Are in the Dark but Sympathetic
Ipsos in Greater China   Beijing—A great deal of ambiguity continues to surround the ‘Occupy...
High Hopes for 2012: Seven in Ten Global Citizens Think It Will Be a Better Year Than 2011, But Only Four in Ten (41%) Agree Global Economy Will Be Stronger China Above the Average of Both
Helen Lee, Ipsos Managing Director of Ipsos in Greater China   Beijing— A new poll conducted...
Ipsos strengthens South East Asia business and opens new offi ce in Pakistan
December 16th 2011. Ipsos signed an agreement to acquire Consumer Behavior & Insight (CBI), one...

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2011 Chinese Companies in the Eyes of Foreigners
Public Affairs
Introduction As the leading global research company, Ipsos has launched the survey "Chinese...

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Is This the Newest Odd Couple? How Emerging Media is Helping its Traditional Media ‘Friends.’
ASI MediaCT
By Wendy Swiggett   When eMarketer came out with their annual...
Consumer Perceptions toward Store Brands Still Strong–But National Brands Gaining Ground
Marketing
■By Allyson Leavy and Gill Aitchison   While the majority of...
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Issue 94 Features:  Yearly Review&Forecast
Janunary Issue
  • New Year's Greetings
  • Multinational Companies through the Eyes of the Chinese People
E-Campus

Excellent Books

  Loyalty Myths

 

  By Timothy L.Keiningham, SVP of Ipsos Loyalty.